The History in Color cover photo showcases Alexander Kidyaev of Lugansk performing the press lift at the 1967 USSR Spartakiad.
Alexander Kidyaev (b. 1942) was a vice World champion (1965), European Champion (1965), USSR champion (1965, 1969), USSR Cup winner (1970, 1972) and national champion in the press (1970), snatch (1972) and clean-and-jerk (1970, 1972) lifts.
He competed in the light heavyweight and middle heavyweight classes.
On October 17, 1968, Kidyaev set the world record in the press lift (176 kg).